7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence
|
|
Your business website is a critical aspect of being able to start and continue conversations with potential clients. It's the ultimate self-service window for potential and current clients who come to you interested in your services and/or products.
Every service professional needs a web presence. It's almost impossible to find a successful service professional who doesn't have one. Here are the top 7 reasons why:
Perception is everything on the Internet. Having your own website increases your visibility, credibility and trust.
Your website represents you and your business in the marketplace.
If you have a product available on your website you'll expand your geographic marketplace from local neighborhoods where your product sits on a shelf, to the entire world via your website.
The Internet never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.
The sales cycle is especially critical for service professionals. A website with an opt-in incentive allows you to build your database, while building rapport with prospective clients. By offering something of value, like a free report, e-course, or audio file, in exchange for an email address, your visitors begin to see your offer and your services as an investable opportunity.
All of your marketing materials should direct potential clients to your website, where you can save precious time by allowing them to familiarize themselves with you and your services. This allows them to determine whether or not they feel they'd be well suited to you.
The site is an extension and representation of who you are and what you offer. To get ahead of the curve as a service professional you will need to understand how to master the advantages of technology. And the best way to learn this is by expressing yourself through your website.
And always keep in mind the Award Winning Web Course mantra: "The effectiveness of your website is directly proportional to how solution-oriented your offers are with respect to your target audience."
Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.
About the Authors
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
Beth M. Lyons has over 15 years of experience helping the not-so-technical among us get comfortable with, learn, and then master the techniques they need and want to use. She has a gift for seeing implementation and "best-use" strategies, and communicating them in 'real english.' http://www.techiecoach.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE Newsletter9 Simple Steps To Create A Background Tiled Image Branded With Your Name
You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name.I am far from a graphic designer but by using Microsoft Word and Microsoft Paint and these 9 Simple Steps. I have been able to create Tiled background Images.Step 1Go into Microsoft Word and Create a Word Art with your Text.
- Click on Menu Item Insert then Picture Then Word Art.
- Select a Word Art Template
- Enter Your Word art Text
- Select your Font Style and Size
- Rotate your Word Art (Going from Top Right to Bottom Left seems to work best)
Maximizing Roi Via Web Site Traffic Analysis
We are clearly well past the innocent "golden age" of the Internet ? Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualified traffic is the name of the game, as it's the oxygen that keeps a good ecommerce web site thriving. Consequently, it's very important to have an understanding of your web site traffic or visitor activity; i.e. baseline information that includes the number of visitors during specific time periods, originating location (domain), where the visitors went on a site and how long they stayed on specific sections or pages of a web site. The de facto industry standard traffic analysis tool application is Web Trends, manufactured/supported by netiQ, Inc., which we will foc...(related: Web Development)
You Cant Just Build A Website And Hope It Works!
Like any area of business your website needs some effort from you if its going to be successful. You'd be foolish to just build any old w...(related: Web Development)
How To Get Your Customers To Trust Your Website
Research reveals three important facts:1) The Internet is one of the most important sources of information.2) The trustworthiness of the Internet is declining.3) Customers will come back to your site if they trust it.In the face of a declining trust in the Internet, there's definitely value in creating a website which can be trusted by your visitors. But how do you do it? That's what this article is all about.But first, the research?According to a recent major study, "Ten Years, Ten Trends", conducted by the Center for the Digital Future (http://ww...(related: Web Development)
Marketing Your Business Online
As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.By using the Internet to market your business an entire world of potential customers are opened up for you, rather than j...(related: Web Development)
Get A Website!, Register Your Domain!: To Website Or Not To Website?
If you're fairly new to the Internet scene, you may just be a bit overhelmed with family members, friends, collegues, and advertisements urging you to get your own website for your business. Typically, this is good advice for businesses. However, for most small local ...(related: Web Development)
Ecommerce For Beginners
Like most average persons, I wanted some extra money to supplement my regular income. I had considered a part time second job at times, but hated that option because it would take me away from...(related: Web Development)
Website Globalization
Globalize Your WebsiteThe Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.1.) Payment Optio...(related: Web Development)
How Did You Get Here?
When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time.You can learn a lot about this by analyzing your website's statistics (as...(related: Web Development)
The 5 Biggest Mistakes Almost All Web Designers Make
Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent?Here's why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings...What may look GREAT to one visitor, may not even appear for another! You could ve...(related: Web Development)
Running An Effective Website
Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis.1. Maintain and Optimize Your Site.Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, such as browser compatibility, load time performance, dead links, link popularity, spelling check, HTML, design and directory registration readiness. You have to make sure your site is optimized in all areas mentioned.2. Attract your visitors.Nobody can resist a free offer. You have to reward your visitors with loads of free stuf...(related: Web Development)
Have You Got Your Ear To The Ground Or Your Head In The Sand?
What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?If you don't know the answer to some or all of these questions you are effec...(related: Web Development)
Profitable Websites For Exclusive Industries
In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It's not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.Small businesses and corporations need to understand that the internet is...(related: Web Development)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Web Development