Soliciting Search Engines
|
|
As your guide operator through the web, search engines are invaluable when used effectively.
You don't have to be able to create a search engine to use it, and their interface is designed with that in mind.Here are some quick considerations that should help any domestic trade.
1.If searching for a regional product, use a regional engine. If you live in Sweden and want information on an Swedish product, use Google.se for example.
This is of particular benefit if something regional is to be delivered to your door. Importing from another country would be impractical, as would a search on the global web.
2.If you don't know the name of a regional engine, then "ask" the global engine. Example: Type in google and sweden.
3. If you need some information on RUBBER SHOES, then type it into the search box but place inverted commas around it. Example: "rubber shoes". With inverted commas, results will be returned with rubber and shoes, in juxtaposition.
Without inverted commas, results can be from web pages that have the word, rubber, and the word, shoes, anywhere on the same page.Example: A fairy tale may recount a rubber dingy, and leather shoes in an unrelated sentence. That is fair game from a perspective of an engine, and a legitimate match.
It may be of no use to the searcher, though.
4.Everything on the Internet is not necessarily true.Indeed, if you are doing some research, then it may take many pages of matches to compile the information that you need. You must filter the options as you see fit. Using various search engines will most likely return different matches in different orders, for the very same search term.
The search engines are programmed to return matches based on their rather unique search criteria.
So some flexibility is needed.
5. Generally, search terms don't have to be case-sensitive.
6. Give the search engines as many clues as possible.Example;
"rubber shoes" chicagoshould Chicago be the place that you wish to locate a pair of rubber shoes, or information on such a flexible footwear product.
7.The number one match is likely to be the result of many factors, other than the best product for that search term. This is mainly reliant on Search Engine Optimisation, where competition exists. This simply means that something odd or rarely documented, may have no competition, and will come back as number one.
8.Search engines can include and use the results of other search engines.
9.More will exclude, and totally, the results of the competition, as they see appropriate or commercially sensible. Commercial stubbornness is not unknown either.
10. Some search engines use what is referred to as "Boolean operators". Named after George Boole and his assertion that something can be right or wrong, true or false, and more importantly, on or off, a "new" view of logic was spawned.
It is entirely co-incidental that his father made shoes!
While this can get a little involved, it may be no harm to experiment if your engine of choice supports it.Try; rubber and shoes, rubber or shoes, rubber and not shoes, rubber or not shoes and so on.
Now, one wouldn't expect those particular search terms and operators to return anything worthwhile, but "computer and not science" should separate the two terms, if supported. Or "someone famous and not someone famous's wife", should such English be accepted. I trust that you know what I mean.
Some search engines will return all matches by default or irrespective of operators.
"You have the map; just manipulate the method".
Seamus Dolly is the webmaster at http://www.CountControl.com
|
|
|
Created & Maintained by Empower! CMS Web Sites
Host2Sell Web Hosting | Emarketing Workshops | Site SEO Review | FREE NewsletterDo It Yourself Seo
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site.First before you start you need to identify your keywords. It is critical that you know and understand the search terms surfers will use to find your web site with. If your not sure yet try thinking of search terms you would use to find your site. After you find your keywords make a list of about 50 (If you can find that many) keywords and target them.Next you need to identify your competition. Start searching with your site's targeted keywords and research the top ranked competing sites. Crea...(related: Search Engine Optimization)
How To Rank High On Msn Search
The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3. Each of the three major search engines has their own unique algorithm, and MSN is no different. Over the past several months I have had amazing success with MSN. With a few tweaks...(related: Search Engine Optimization)
Search Engine Optimization And Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.Meta tags, which are the invisible tags at the top of your html code, are of less importance nowadays. But you should probably include your keywords there nonetheless, as the tags are still used ...(related: Search Engine Optimization)
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7...(related: Search Engine Optimization)
See No Google, Hear No Google, Speak No Google
That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place.Well the thing is - at first I thought it was frightening - but as the nightmare went on it started feeling less scary as I began to realise that I no longer had to check my r...(related: Search Engine Optimization)
Why Search Engine Optimization Is Not Enough
OK. So you've created a nice website with lots of interesting products and information. Now all you need is visitors.No problem.This is what online marketers call "getting traffic", and it definitely is a problem. In fact, probably much more of a problem than you realized when you got into this online selling stuff. You probably figured it was just a matter of creating a nice site and waiting for people to discover it. Get listed in a few directories; "submit" your...(related: Search Engine Optimization)
Recommended Tools When You Put On The Seo Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. The fun is the referee of the game tries to modify the format each minute, to make the game useful for the spect...(related: Search Engine Optimization)
Search Engine Optimization That Works In The Long-term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is saying that keyword rich anchor text links from many different sites is the key for the top ranks.All these recent events seem to indicate that search engine algorithms are totally unpredictable, right? Wrong!All search engines are going in the very same direction. The scientific literature related to information retrieval and recent searc...(related: Search Engine Optimization)
An Introduction To Google Sitemaps
... and why I 'm dying to get finally in the Google SERPHave you also experienced that getting indexed on Google, despite the Google crawler visits each day your site, is getting tougher and tougher, not to say it's apparently almost impossible in short term?! Between us, in the corridors of Google, they're talking about the notorious 'Google Sandbox' theory. According this theory, a new website is first 'sandboxed' and doesn't get a ranking when the keywords of that website are not incredibly competitive. The Google Sandbox is in fact a filter placed in March of 2004 which new websites prevents from having immediately success in the Google search engine result pages. This filter "is only intended to reduce search engine spam". The ...(related: Search Engine Optimization)
Search Engine Visibility - The Mantra Of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about.Increasing the search engine visibility is vital to any online business. To illustrate Google alone gets as many as 250 million searches a day ? visualize the magnitude of the potential market out there if one were to get the all important visibility factor right!Search engine visibility is not merely about obtaining top positions in search results ? rather it is about designing, writing, conceptuali...(related: Search Engine Optimization)
Link Popularity Pitfalls
As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing...(related: Search Engine Optimization)
Search Engine Marketing: 20 Nitty-gritty Strategies To Compel People To Link To Your Website
You don't have to be a rocket scientist to knowthat having quality inbound links from websites withhigh page ranks can help you attain high rankingsin all the Search Engines.But achieving this can be more difficult to do than canbe imagined.Why will a website with high page rank link to you,a website with low page rank?That is the million dollars question.And I have a million dollars answer for you.Below are a few search engine marketing secrets to help you.1. Offer other web sites free content to post ontheir web site. Include your link on all of your content.The content should related to your web site becauseit will be in front of your target audience.2. When you visit a web site you've enjoyed a lot,write a review for th...(related: Search Engine Optimization)
Is Google Fair?
If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new o...(related: Search Engine Optimization)
site-map - Copyright © 2006 Empower! Web Design | All Rights Reserved. | Search Engine Optimization