What do you think of customers being drawn to you like a Magnet?
by ScottNelson
Dan Kennedy is known in business and marketing circles as the "millionaire maker". His fame comes from his results. He takes his clients and shows them step by step how to take and idea and turn it into money.
When entrepreneur magazine says about you: "Dan Kennedy has 101 money making ideas for any business owner.", that is powerful stuff. He is able to take his principles and put them to work for his clients in any industry or business. He currently works with clients in roughly 60 businesses. In any given year, he'll make as much as a quarter million dollars in a month providing strategies in direct marketing, copywriting and marketing materials, video production and infomercials and profit improvement systems.
Kennedy's clients include everything from sole entrepreneurs to huge corporations. Here are just a few examples - there's the husband-and-wife couple who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over 200 000.00 a month at about a 40% profit margin.
On the other hand there is Dan's marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.
Dan immediately made my business healthy again by one simple principle that I was neglecting. I think it is neglected by a lot of businesses. Dan believes simply that having strong relationships with existing customers is an essential growth and profit center in a business. In fact, he sees it as even more vital then getting new customers.
Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.
It is no surprise that customers can complain about any number of things. It could be the product, prices, or your service. Also, even when all those things are excellent, some customers just find things to gripe about. Whatever happens, avoid the temptation to simply ignore them. Instead own up to the problem and calm the situation by:
Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it's best that you don't treat it that way. Keep your composure and remain cool.
Start your response with: "Let me see if I understand you completely." Then restate the person's complaint back to them. What this accomplishes is vitally important. First of all, it gives the customer a chance to cool down. It also shows the client that you are truly listening and are serious about their concerns.
Finding at least one thing in their complaint that you can agree with. Regardless of how unfounded their complaint is in your mind, you should pick out one major point that you can agree with. Then, build your rebuttal on that point. For instance: "Well, Mr. Harris, I can certainly understand you being upset about delivery being late. I will personally make sure that it doesn't happen again. Now, about your other concerns..." This lets them know that you are not defensive about the situation, and you would rather help solve their problem than make excuses.
Solving the customer's problem. The client picks a fight, not to fight, but to be heard and make you understand that there is a problem. It's your role to play along and stay locked in on solving the problem. These situations handled correctly are when true customer loyalty is build. Success here adds to your total customer value and your profits.
In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy's Magnetic Marketing is the centerpiece of his teachings.
Dan backs up Magnetic Marketing with a full year's money back guarantee. Anytime you want to send it back, there will be no hassles, just a full refund. I think that many times, the student really has to be ready for the right teacher appears. With a new business, with limited money to lose, missteps or wrong trails can destroy you before you even start. If you are already going, but just haven't solved the riddle of how to market for big money profits, you might be ready for Dan Kennedy and the magic of Magnetic Marketing. It could make all the difference and you have nothing at all to lose.
I am not a fan of trying to be a pioneer in a field where there is so much saturation of information and strategies. It only leave me shot up and full of arrows. When I picked the right teacher, the one who makes people money again and again, my fortunes turned. It totally pays to stop guessing and to simply copy the way people are making money.
About the Author:
Start building your business future on bedrock, today! With the Magnetic Marketing course, written by Dan Kennedy. You can increase your sales leads and get more deals. Making you more money in just 8 short weeks. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.
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